10 Brilliant Marketing Term Paper Ideas to Consider

If you are tasked with writing a marketing research paper, you might be unsure of what topics you should cover. Thankfully you can review the list below of 10 brilliant marketing term paper ideas to consider:

  1. Explain how New Orleans was marketed as a tourist location following Hurricane Katrina in order to overcome the difficulties the city was facing. You can focus on how the city worked to restore its previously high tourism rates and its economy at the same time.
  2. Write about consumer behavior and branding by comparing Pepsi to Coke.
  3. Explain how companies have recently fed into low self esteem in their consumer base in order to encourage them to make purchases, and whether this is something that can be sustained or should be sustained.
  4. Review how personal debt has been remarketed since the 1980s
  5. Write about how new price strategies are being developed for independent retailors
  6. Review how marketization changes during the Millennium Dome.
  7. Analyze the new trend of organic farmers markets and the unprecedented growth that they have enjoyed over the last few years. Explain what big supermarkets have done to counter the growth of small farmers and what eco-friendly options they have enveloped.
  8. Review the influence that the country of origin and branding has on consumers.
  9. Review how the new iPhone was marketed as an iconic brand.
  10. Write about what impact language has on the identity of a company brand.

You can take any of these topics and change the angle to something like:

  • Historical trends for this
  • The effectiveness of certain changes in marketing or sales
  • How national censuses have made it difficult to market effectively
  • Data sets taken from social media

No matter what topic you select, it is imperative that you remain analytical in your draft. You want to stick to the nitty gritty details and facts. You cannot tailor your message well without the newest facts. Do not use outdated data when writing your paper. Facts need to be up to date and as current as possible.

Be a marketer when you write. You need to write professionally but also make statements that you can support. Marketing metrics do change regularly, which can place strain on this process, but you should include some statement about this in your paper so that you are not marked down.


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